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So, what exactly is forward-looking search data in the context of the hotel industry? Simply put, forward-looking search data describes top-of-funnel information that helps you better anticipate fu...
What are short-term rentals? Short-term rentals refer to properties or rooms that are rented out for brief stays as an alternative to traditional hotel accommodation. They usually offer travellers ...
What is hotel rate parity? Rate parity is the practice of maintaining consistent rates across all distribution channels. If the quoted price on hotels’ own websites is the same as the price shown b...